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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A) View Content
B) Complete Registration
C) Generate Lead

2. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
B) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
C) Your community manager should add the new employee to their personal Facebook profile.
D) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.

3. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use offline events to understand purchases at the retail stores and orders made from the phone.
B) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
C) Use offline events from the website, and cross-reference data to measure Facebook's impact.
D) Use website conversion tracking to see how many people purchases at the store.

4. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) Credits one touchpoint according to a specific rule.
B) Use algorithms to determine credit for each touchpoint in the user flow.
C) Are cookie based model that is more effective in measuring your marketing campaigns.
D) You select where along the path you want to assign credit for the conversion.

5. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Reach
B) CPM
C) CPC
D) Frequency
E) Brand Lift

Solutions: