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Salesforce Media Cloud Accredited Professional Sample Questions:

1. A publisher wants to create a media plan that includes linear ads for a specific TV program.
Which object should a Consultant use to define this TV program in Media Cloud?

A) Ad Space Specification
B) Media Channel
C) Ad Creative
D) Media Plan Placement

2. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers

A) Add the GAM endpoint in the OmniStudio Integration Procedure.
B) Add the GAM URL as a new CSP Trusted Site.
C) Create a new Named Credential to store the GAM endpoint.
D) Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.

3. An Ad Ops team needs to ensure an order created by the Sales Executive is submitted to the downstream ad servers for fulfillment. Order items used within these orders are linked to commercial products and this entire order goes through the Industries Order Management process for fulfillment.
How should the Ad Ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this entire process?

A) As corresponding technical product of a commercial product in a decomposition relationship
B) As Parent class of any commercial product
C) As Object type of a commercial product
D) As Root product in a product bundle with child commercial products

4. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?

A) Custom Ad Server
B) Google Ad Manager
C) Marketing Cloud Intelligence
D) Tableau

5. A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers

A) Planned revenue from Ad Server and actuals from Media Cloud
B) Planned revenue from Media Cloud and actuals from Ad Server
C) Planned revenue and actuals from Media Cloud
D) Planned revenue and actuals from Ad Server

Solutions: