A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose
3 answers

• A. Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
• B. Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
• C. Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
• D. Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.
• E. Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

• A. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
• B. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
• C. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
• D. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
• E. Implement a mobile app so that customers can more easily purchase products to drive higher sales

An electronics company operates its website on B2C Commerce. The company recently decided to update its Customer Service portal from a homegrown solution to Service Cloud in order to take advantage of Assisted Order Placement through the 'Order on Behalf of feature in the Service Cloud console.
The company currently has 3 million customer records in its B2C Commerce database that need to be migrated into Service Cloud.
How should a Solution Architect manage the export from B2C Commerce-and import the initial batch of customer records into Service Cloud in an efficient manner?

• A. Use the Commerce Cloud REST API to import the 3 million records into Service Cloud.
• B. Use the Salesforce REST API to import the 3 million records into Service Cloud.
• C. Use Business Manager to export and Data Loader to import the 3 million records into Service Cloud.
• D. Use the Streaming API to push the 3 million customer records from B2C Commerce to Service Cloud.

An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.
Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?
Choose 2 answers

• A. Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations.
• B. Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.
• C. Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer's shopping cart with abandoned products.
• D. Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

• A. Transactional Data Extension
• B. Standard Data Extension
• C. Sendable Data Extension
• D. Synchronized Data Extension