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C_C4H260_01 Exam Certification Details:
| Duration: | 180 mins |
| Languages: | English |
| Cut Score: | 59% |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Exam: | 80 questions |
| Level: | Associate |
SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
| Topic 2: Dynamic Customer Profiling | >12% | - Contact/lead/opportunity data model - Best record concept - Score Builder usage - Data anonymization options |
| Topic 3: Marketing Planning and Performance | <8% | - Planning structures - Budget and performance tracking |
| Topic 4: Campaign and Journey Orchestration | >12% | - Marketing calendar concept - Campaign categories and actions - Journey design and execution - Permission checks and workflow configuration |
| Topic 5: Lead- and Account-Based Marketing | <8% | - Account-based marketing setup - Contact-to-lead conversion process - Lead lifecycle management |
| Topic 6: Integration and Data Upload | >12% | - Data replication and monitoring - Data upload and transformation - Integration with SAP Sales/Commerce Cloud - Integration error handling |
| Topic 7: Extensibility | >12% | - Extensibility tools and options - Custom business objects - CDS views and custom analytics - Data model enhancement |
| Topic 8: Marketing Analytics | <8% | - Report Gallery usage - Key performance indicators - Analytics Stories creation |
| Topic 9: Business Administration | 8% - 12% | - User and role management - System setup and configuration - Application settings |
| Topic 10: Segmentation | 8% - 12% | - Target group management - Attribute and filter usage - Segmentation building |
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