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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
B) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
C) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
D) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

2. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A) In the export wizards, under the Source section, select the option "Comma delimited".
B) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
C) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
D) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.

3. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
B) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
C) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
D) The column to be used as the table's primary key must be named something different in each profile list.

4. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
B) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
C) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
D) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.

5. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
B) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
C) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
D) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

Solutions: