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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Solution Positioning and Sales Strategy | - Value-based selling approach - Positioning IBM SPSS against competing solutions - Identifying customer use cases for predictive analytics |
| Industry Applications | - Customer analytics and segmentation - Marketing optimization and campaign analytics - Risk management and fraud detection |
| Sales Methodology for IBM SPSS | - Objection handling and value justification - Understanding customer pain points - Mapping solutions to business outcomes |
| IBM SPSS Use Cases | - Operational decision-making support - Predictive modeling and forecasting scenarios |
| IBM SPSS Predictive Analytics Overview | - Business value of predictive analytics - Core capabilities of SPSS predictive solutions - Introduction to IBM SPSS Predictive Analytics portfolio |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which two SPSS Data Collection components make up SPSS Data Entry?
- A. Author and Interviewer
- B. Author and Reports
- C. Interviewer and Reports
- D. Author and Scan
What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?
- A. Automated modeling and data preparation.
- B. Open and scalable architecture.
- C. Scorecards and dashboards.
- D. Intuitive visual interface.
What is a key focus area for telecommunications companies considering a predictive analytics solution?
- A. Churn reduction
- B. Operational uptime
- C. Public safety and security
- D. Supply chain optimization
A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?
- A. Reporting
- B. Management
- C. Interviewing
- D. Authoring
A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
- A. Interactive voice response
- B. In person
- C. Text message
- D. Smartphone application
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