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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B) Select the "Accounts" filter that allows filtering by accounts created within the last month.
C) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
D) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

2. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) Phone
B) Text
C) Number
D) You can't do this

3. Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A) Static list
B) Test list
C) Dynamic list
D) Static list or Dynamic, both list can be used

4. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
B) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
C) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

5. What is true about grading? [Choose two answers]

A) You cannot change the default profile criteria
B) All prospects start with a grade of D.
C) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
D) A prospect can be associated to multiple profiles.

Solutions: