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IBM P2080-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Unica Campaign Architecture and Installation | 20% | - Installation and configuration - System architecture and components - Security and partition management |
| Topic 2: Offers and Campaign Management | 15% | - Offer creation, templates, and attributes - Campaign projects and tracking - Smart offer lists and personalization |
| Topic 3: Reporting, History, and Advanced Features | 10% | - Profiles and reporting - Triggers and automation - Contact and response history |
| Topic 4: Data Management and Table Mapping | 25% | - Base tables, dimension tables, and audience levels - Table catalog and data mapping - Data access and integration |
| Topic 5: Flowchart Design and Processes | 30% | - Running, testing, and scheduling flowcharts - Select, Merge, Segment, and Snapshot processes - Audience and Target Cell Spreadsheet |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?
- A. Sample by number
- B. Sample by percentage
- C. Mutually Exclusive Segments
- D. Segment by query
When are offer templates configured for Unica Campaign?
- A. After creating a campaign.
- B. After running the flowchart.
- C. Before installing Unica Campaign using the offer utility.
- D. During the configuration of the Campaign environment.
What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?
- A. 7.0 to 7.3 only
- B. 6.x and above
- C. 7.5 and above
- D. 5.1 and above
In Unica Campaign, the flowchart Schedule Process can start a basic schedule based on which feature(s)?
- A. Date and time
- B. Date and trigger
- C. Trigger
- D. Date, time and trigger
In a Unica Campaign installation, what is recommended for a customer who wants to set up the separation between groups of users?
- A. Create multiple partitions.
- B. Use LDAP or Active Directory.
- C. Create multiple user databases.
- D. Maintain separate installations of Unica Campaign.
