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What is the duration of the PDT-101 Exam
- Passing Score: 67%
- Length of Examination: 90 minutes
- Number of Questions: 60
- Format: Multiple choices, multiple answers
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Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
The benefit in Obtaining the PDT-101 Exam Certification
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
- After completing the Salesforce Certified Pardot Specialist certification Candidate becomes a solid, well-rounded Salesforce Certified Pardot Specialist.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Community Cloud Consultant.
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Pardot Specialist certification, they can be guaranteed that a candidate has achieved a certain level of competence.
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
| Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Administration | 13% | - Configure Pardot overview and settings - Manage connectors and account domains |
| List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
| Social Marketing | 7% | - Analyze social engagement metrics - Use social connectors |
| Scoring and Grading | 7% | - Describe scoring mechanisms - Interpret grading in lead qualification |
| Pardot Forms and Landing Pages | 7% | - Interpret reporting metrics - Understand form and landing page capabilities |
| Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
| Security and Access | 3% | - Distinguish Pardot user roles and permissions - Provision and maintain Pardot user access |
| Engagement Studio | 7% | - Define Engagement Program components - Update engagement assets |
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