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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Business objective
C) Communication strategy
D) Planning process

2. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Have the executive publicly apologize and retract the statement.
B) Engage politicians with face-to-face meetings to explain the misunderstanding.
C) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
D) Immediately terminate the executive for placing the organization at risk.

3. Which part of the communication development process should be handled by in-house communication professionals?

A) Crisis and emergency communications
B) Video production and web programming
C) Speech writing and newsletter writing
D) Strategy and project management

4. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Decline all interviews until the initial public offering has concluded.
B) Consult with company counsel, the underwriters, and the underwriters' counsel.
C) Create a key message document that is aligned with the prospectus.
D) Create a comprehensive Q&A anticipating all potential questions.

5. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
B) Designing a creative social media campaign that will highlight the product's innovative features.
C) Analyzing whether the sales goals for the new product are realistically achievable.
D) Meeting with suppliers to determine whether marketing costs can be shared.

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