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GCCC Strategic Communication Management Professional Sample Questions:

1. The corporate communication function in a large corporation should report to which business unit?

A) Investor Relations
B) Human Resources
C) CEO or other top executive
D) Marketing and Advertising

2. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
B) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.

3. An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A) "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
B) "Please come in while I find someone who can speak with you."
C) "I am not able to help you at this time. Give me your number and I will contact you."
D) "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."

4. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Market research reports on the competitive landscape for the organization.
B) Analysts' reports on the sector.
C) The mission, vision, and values of the organization.
D) The organization's annual business plan.

5. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Having visuals that accompany the release only illustrate a selection of the survey results
B) Presenting the results as April results
C) Omitting the sample size in the release
D) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably

Solutions: