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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 1.66
B) 60 percent
C) 75
D) 45

2. You are a consultant for several clients and you manage their Google AdWords campaigns. You're using the AdWords Editor to manage these campaigns. One of your clients has provided you with 110 new keywords for their Google AdWords campaign. Using the Google AdWords Editor, how can you add these new keywords?

A) Google AdWords Editor doesn't allow you to add keywords offline. The keywords must be added through the My Client Center.
B) Google AdWords Editor will only allow upto 100 changes to the keywords at a time. You'll need to add 100 keywords, upload the changes, and then add the remaining 10 keywords through the Keywords tab in the Editor.
C) Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Settings tab.
D) Google AdWords will allow you to make this change through the Add/Update Multiple Keywords tool under Make Multiple Changes on the Keywords tab.

3. All of the following mobile markup languages are supported by Google except for which one?

A) Wml (WAP 1.x)
B) Chtml (imode, etc)
C) SyncML (Open Mobile Alliance)
D) Xhtml (WAP 2.0)

4. You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

A) The ad must meet the partner requirements.
B) The ad must be opted into the Google Network.
C) The ad must be reviewed and approved.
D) The ad must be prepaid for thirty days.

5. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A) DART cookies
B) Session cookies
C) Third party cookies
D) Persistent cookies

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