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IBM 00M-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Solution Selling Approach | - Identifying customer needs and mapping IBM solutions - Competitive positioning and differentiation |
| IBM Commerce Capabilities | - Marketing, merchandising, and personalization - Analytics and customer insights - Order management and fulfillment capabilities |
| Sales Positioning and Value Proposition | - Industry use cases for commerce solutions - Customer engagement and digital commerce transformation |
| IBM Smarter Commerce Overview | - IBM Commerce solution portfolio overview - Smarter Commerce concepts and business value |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Which one is the key driver that is central to the Smarter Commerce strategy?
- A. The empowered customer.
- B. The reduced impact of mass marketing.
- C. The interconnected supplier network.
- D. The need to drive optimization in the selling process.
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Which type of constraint optimization problem can Smarter Commerce address?
- A. Store space planning.
- B. Transportation routes.
- C. Inventory allocations.
- D. All of the above.
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Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?
- A. Customer segmentation.
- B. Cross-channel campaign management.
- C. Unica
- D. All of the above.
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The 'Sell' customer interaction platform provides capabilities for all but which of the following?
- A. Cross-channel commerce.
- B. Complex B2B sales processes.
- C. Extended brand experience.
- D. Customer data mining.
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Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
- A. ILOG
- B. Unica
- C. Retail Store Solutions
- D. IBM Case Manager
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