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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 2: CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities - Supported CRM integrations and components |
| Topic 3: Data Management & Import/Export | 14% | - Data import/export tools and automation - Data standardization and prioritization - Contact/account fields, views and custom objects |
| Topic 4: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
| Topic 5: Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Program Builder and Program Canvas features - Automation logic and workflow design |
| Topic 6: Security & Administration | 12% | - Asset permissions and contact-level security - Company and instance settings - User creation and security groups |
| Topic 7: Eloqua Fundamentals & Data Model | 15% | - Platform architecture and core concepts - Data enhancement and AppCloud usage - Data objects, relationships and data capture |
| Topic 8: Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - IP warming and deliverability setup - Subscription and preference management |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. Which three are required to successfully integrate an externally hosted form into a client's website? (Choose three.)
A) a list of all processing steps on the Eloqua form
B) tracking script HTML, including required hidden fields
C) post URL action
D) at least one check box field on the form
E) form HTML
2. Which levels of settings can be used to manage contact permissions and preferences?
A) contact-level security and email groups
B) global subscribe and email groups
C) email defaults and signature rules
D) email footers and confirmation pages
3. While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page. How do you configure this?
Response:
A) Create dynamic content and add it to the subscription management page.
B) Edit the hyperlink on the email footers to pass an image query string through when the link is clicked.
C) Upload a single image with all logos to the Company Defaults area.
D) Create a landing page with a custom subscription form.
4. Which two are use cases for using a custom data object? (Choose two.)
A) linking custom data objects to visitors
B) linking custom data objects to each other
C) linking custom data objects to contacts
D) linking custom data objects to accounts
5. Which three list types are uploaded during Eloqua implementation? (Choose three.)
A) Master Exclude Domains
B) Geographic Regions
C) Sales Owners
D) Hard Bouncebacks
E) Unsubscribers
Solutions:
| Question # 1 Answer: B,C,E | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: C,D | Question # 5 Answer: A,D,E |




