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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Integration and Interact Connect | - API and event integrations - Connect jobs and XML/CSV imports |
| Programs and Multi-Channel Campaigns | - Timers, performance switches, multi-channel orchestration - Program Designer and logic |
| Responsys Data Model | - Data structures and key fields - Profile lists and supplemental tables |
| Initial Configuration and Deliverability | - Account setup and IP warm-up - Deliverability best practices |
| Account Administration | - Account management tasks - User roles and security settings |
| Reporting | - Insight reports - Live and distributable reporting URLs |
| Campaigns and Forms | - Email/SMS campaign configuration - Link tracking and conversion tracking |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)
A) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
B) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
C) Minimize complaints and bounces to establish a good reputation with each ISP.
D) Send carefully planned content to highly engaged recipients.
E) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
2. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
A) Click the Render button.
B) Click the Preview button, which has the eye icon on it.
C) Select Workbook > Test.
D) Click the Version Test button.
3. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
C) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
D) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
4. An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
A) Secure
B) Master
C) Private
D) Public
5. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A) Measure = Total Clicks, Interval = 3days
B) Measure = Responders, Event Date = 3 days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Unique Conversions, Event Date = 3 days
E) Measure = Responders, Interval = 3 days
Solutions:
| Question # 1 Answer: B,C,D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |




